Smartrac Technology Group has announced the opening of its new office in Irvine, CA, USA. Further strengthening its US presence and global reach, the RFID and IoT developer will lead its global sales organization, product management and product marketing functions from the new Southern California site, located at 9008 Research Dr., Irvine, CA.

The new Irvine office is part of the company’s global growth strategy. In addition to staff who previously worked from the company’s former Santa Monica location, Smartrac is planning to hire new employees for many business areas represented in the city of Irvine, and the surrounding Orange County area. Once the office is fully operational, Smartrac also plans to establish its first dedicated, global Customer Experience Center (CEC) on site.

Serving as the leading example for future CECs in the EMEA and APAC regions, the Irvine Customer Experience Center will provide Smartrac’s customers with an overview of the latest RFID-based technologies for retail and industrial applications, plus the opportunity to see live demos of the company’s Internet of Things (IoT) Platform Smart Cosmos, its customer engagement solutions and many other applications.

“Technology companies are helping define the Irvine of today, and with good reason. We welcome Smartrac Technology Group to the mix of special companies that call Irvine home and wish them great success,” says Irvine Mayor Donald Wagner.

“We are happy to be opening our new West Coast office here in Irvine in the vicinity of many innovative companies,” says Amir Mobayen, chief revenue officer of Smartrac, who is based at Irvine. “To maintain and enhance our position as a leading provider and developer of RFID products and IoT solutions, we found it indispensable to have a strong foothold here in California, which is undoubtedly one of the world’s innovation hotspots. Fortunately, the expansion means that we have ample space and even more opportunities to serve our customers and provide them with high-performance, innovative products and solutions. At the same time, we look forward to assisting the local community with more possibilities for new employees, to whom we can offer optimum conditions here.”